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5 reasons a farmer needs a film

There are more reasons and ways to share your film than you can imagine. Check out our list:

5 tips how a film can save you time and help sell your produce

Research shows that film conversion rates outperform other marketing content. Customers are about 10 times more likely to engage, embed, share, and comment on film content than other related social posts. Film marketing is frequently an after thought but it needs to be a priority in your marketing plan. Here are our top 5 ways to use film:

1. On your website

A film on your website personalises your produce and allows customers to connect with you. Film improves Search Engine Optimisation (SEO). It can increase the chance of a front page Google result by 53 times.

2. Send to retailers

Share your film with a potential new retailer so they can see your farm, understand your practices and decide if your values align. Once your product is in-store, the retailer can share your film on social media and at the point of sale to validate the premium price, increase sales and build loyalty.

4. Farmer’s markets

A screen pulls in a crowd and entertains and educates customers while they wait to be served. The best thing you can do for your customers is to show your farm on film. If people like what they see, it builds trust and loyalty.

3. Labels for export

Many overseas customers want to know the story behind the produce. They use Apps like SnapCodes and WeChat to scan items, learn more and make purchases. To get into these markets you need films for these platforms.

5. Social media

People like to share insights. A film allows your customers to become fans by sharing your films with their mates.

If you need help with any of these or would like a film of your own, please get in touch - we’d love to help tell your story!

Check out the film Charlie Arnott used in-store

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